Shop WOO di Giulia Petronella

WOO adopts an uncompromising approach to simplicity that has its roots in practicality and sophistication with the aim of seeking one’s individuality

Giulia Petronella

Handmade
Made in Europe
Zero Waste
Made to Order

WOO is a line of outerwear clothing, bags and waterproof accessories in Mediterranean colors and Scandinavian essentiality, to be worn on any occasion. A lifestyle brand with its heart in Salento and the ideas of northern Europe. This idea borns from an increasingly incessant need of the market to reconcile the comfort and practicality of clothing with new design and fashion trends. The main goal is to seek your own condition of comfort in an item of clothing that allows you to define your own style: choose to be yourself.