Shop Pama London

PAMA pieces are made to not only flatter the body and to move comfortably with it, but that is equally sustainably and fairly made with attention to people and the planet.

Pauline Hansen, Founder of Pama London

Eco-friendly/Organic
Recycled/Upcycled
Fair Trade
Made in Europe
Zero Waste

PAMA London exclusively uses eco-friendly fabrics and sustainable practices to create high- performance, fit to form, fashion forward active wear. We believe in creating ethically produced, timeless and high quality pieces that ensure you feel good in and out of the studio. Leading the way with latest Moon & Star collection, produced with ECONYL, an upcycled material made from plastic bottles pulled from the world’s Oceans and landfills, which means no new resources and no waste. The fabric join our previous sustainable materials, which include recycled charcoal bamboo nylon and super soft organic cotton. PAMA London holds the simple mantra of wanting to make women feel good, without harming our planet, creating functional, supportive active wear designs with the environment at the forefront of our mind. We believe that sustainable fashion should be accessible to everyone.