We are a lifestyle brand celebrating the native myths and cultures of south american tribes.
Yosuzi Sylvester, Founder of Yosuzi
- Giving Back
- Fair Trade
Born and raised in Venezuela, Yosuzi, which means “Cactus Flower” in the Guajiro native dialect, spent her childhood immersed in the traditional ceremonies, stories and artisanal crafts of her ancestral Guajiro heritage. In 2014, she embarked on an expedition with her mother, Iruni, to reconnect with her family’s native american heritage. Iruni, who is fluent in the Guajiro native dialect, helped forge relationships with the community leaders of the tribe, who made introductions to the local craftsmen. These craftsmen hand-weave hats known as ‘woman’. Yosuzi worked with the craftsmen to adapt the hats to her customers’ specs. The hats are made of 100% Iraka palm straw, harvested from the Iraka palm, and finished with whimsical, handwoven trimmings. Made with a diagonal weaving technique unique to the tribe, the hats’ patterns and symbols represent the spiritual wisdom of Yosuzi’s ancestors.