The founder of Laori was sitting in a Berlin bar with friends one evening and didn't want to drink alcohol. The alternatives were too sweet and boring. Soda, non-alcoholic juice cocktails and water. "I just want a gin & tonic without alcohol" she exclaimed, but there was no such thing. The idea stuck with her and she started distilling in her kitchen in 2018. Later, she was joined by Christian, who took product development to a new level. Together they realized their vision of Laori.