FREIRAUM is a shopping Neverland, in-between online and offline. We are a community of an ever-growing selection of handpicked, vibrant and independent labels. We love their stories and take great pride in sharing these with you. Discover and shop our unique curation of brands, most of which you can only find here – or in our immersive store!

Online you can touch.

Combining the digital with the physical: Freiraum brings cutting-edge designers, innovative alternatives and stylish newbies from the spheres of social media and online-shopping to the actual store – allowing digital brands, their products and craftsmanship to be experienced in real life. Labels you can touch, feel, taste and try-on.

We believe in the stories behind.

The unique stories and creative people behind them make the Freiraum labels what they are: Each and every brand combines style and ethics with individuality, commitment to quality and the quest for innovation. By not only sharing the same values but spreading their brands’ stories, Freiraum functions as a forerunner of a community-driven future in retail.

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Community matters

Insides

Freiraum exceeds the limitations of a regular store. It is an immersive space that is built upon the idea of community. It brings people together and creates room in which creativity can bloom through events, workshops, gatherings, parties and storytelling. Our blog Insides does not only give deeper insights into the selected brands but shines a light on our creative and forward-thinking community meeting in our physical space. Creativity loves company!

Insides